One useful tactic for small businesses to grow is ranking high on Google. This means if someone is googling a product or service you provide, they should be able to find you on the first page. There are a few ways to tackle the google algorithm and help your business get exposure on Google. Many people rely on Google during their day-to-day lives to give them answers to questions they otherwise wouldn’t know. Whether it is finding a local restaurant, looking for a contractor, or building a website, people will use google to find quick, reliable, and relevant answers.

There is a magical thing called search engine optimization. Otherwise known as SEO. Google will crawl the web to try and match searchers with the most relevant answers. Your website is key to growing your business through exposure on Google. While there are paid options so your page can rank higher, SEO can result in higher rankings without the extra ad costs.

Here are some reasons why it is important to rank high on Google.

• The higher you rank on Google, the more visits you will get to your website.

People spend most of their time on the first page when searching on Google. Over 30% of users will click on the first ranked business and the percentage keeps declining as the rank decreases.

• Generate more leads.

By ranking higher, you will naturally generate more leads and potential clients. More people will get exposed to your business and name which will expand opportunities for your business.

• Gives you a competitive advantage.

If your competitor is ranking higher on Google, they may be converting clients that you are potentially losing. The highest-ranked business will have greater revenue growth potential.

• Improved business image.

The higher you rank on Google, the more authentic your business will be perceived. Your potential clients will naturally find your business more appealing the quicker they find you on Google. While being on page one of a Google search takes time; once you are there the leads will gradually increase. This will help your business image and authentically in the clients’ eyes.

SEO is extremely important for growing your small business. Savvy Media Design can you get your website and Google ranking to where you want them to be. For any questions or marketing help please email us at [email protected]